Josh Kolm

Coca-Cola is marking the centennial anniversary of its iconic glass bottle with a year-long, global campaign that aims to celebrate its place in pop culture.

Over the last month, the company has been releasing spots leading up to the wider campaign launch on its social media channels, all of which are collected on the Coca-Cola Journey microsite. Many of the spots, which will now air on television globally, are close-up examinations of the details of the bottle, like its signature shape, the sound it makes when its opened or the way the bubbles move through it.

Read more: http://strategyonline.ca/2015/02/26/coca-cola-kisses-the-past-hello/#ixzz3SyROgREP